/* Impavid Marketing — warm editorial redesign */
:root {
    --paper: #fffefa;
    --bone: #f4f1e8;
    --ink: #17212b;
    --ink-soft: #44515d;
    --muted: #65717d;
    --blue: #2555d9;
    --blue-dark: #173b9c;
    --blue-pale: #e9efff;
    --coral: #c43b22;
    --coral-pale: #fff0eb;
    --rule: #d8d2c4;
    --white: #fff;
    --success: #17683b;
    --font-display: "Archivo", "Arial Narrow", sans-serif;
    --font-body: "IBM Plex Sans", system-ui, sans-serif;
    --shadow-offset: 8px 8px 0 var(--ink);
    --container: 75rem;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
    margin: 0;
    background: var(--bone);
    color: var(--ink);
    font-family: var(--font-body);
    font-size: 1rem;
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
::selection { background: var(--coral); color: var(--white); }

.skip-link {
    position: fixed;
    inset-block-start: 0.5rem;
    inset-inline-start: 0.5rem;
    z-index: 1000;
    transform: translateY(-150%);
    background: var(--ink);
    color: var(--white);
    padding: 0.75em 1em;
}
.skip-link:focus { transform: none; }

.container { width: min(calc(100% - 2rem), var(--container)); margin-inline: auto; }
.container--narrow { max-width: 48rem; }
.section { padding-block: clamp(4rem, 8vw, 7rem); }
.section--paper { background: var(--paper); }
.section--blue { background: var(--blue); color: var(--white); }
.section--ink { background: var(--ink); color: var(--white); }

.site-header {
    position: sticky;
    inset-block-start: 0;
    z-index: 50;
    background: color-mix(in srgb, var(--bone) 94%, transparent);
    border-block-end: 1px solid var(--rule);
    backdrop-filter: blur(12px);
}
.site-header__inner {
    width: min(calc(100% - 2rem), var(--container));
    min-height: 5rem;
    margin-inline: auto;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1.5rem;
}
.brand { display: inline-flex; align-items: center; gap: 0.75rem; text-decoration: none; }
.brand__mark {
    display: grid;
    place-items: center;
    width: 2.5rem;
    aspect-ratio: 1;
    background: var(--blue);
    color: var(--white);
    border: 2px solid var(--ink);
    font-family: var(--font-display);
    font-weight: 900;
    letter-spacing: -0.08em;
    box-shadow: 3px 3px 0 var(--coral);
}
.brand__name {
    font-family: var(--font-display);
    font-size: 1.05rem;
    font-weight: 800;
    letter-spacing: -0.04em;
    text-transform: uppercase;
}
.brand__name span { color: var(--blue); }
.site-header__actions { display: flex; align-items: center; gap: 1.5rem; }
.site-nav__list { display: flex; align-items: center; gap: 1.75rem; margin: 0; padding: 0; list-style: none; }
.site-nav__link {
    display: inline-block;
    padding-block: 0.5rem;
    border-block-end: 2px solid transparent;
    font-weight: 600;
    text-decoration: none;
}
.site-nav__link:hover, .site-nav__link[aria-current="page"] { border-color: var(--coral); }
.header-cta { font-size: 0.9rem; }
.nav-toggle { display: none; width: 2.75rem; height: 2.75rem; border: 2px solid var(--ink); background: var(--paper); }
.nav-toggle::before, .nav-toggle::after, .nav-toggle__bar { content: ""; display: block; width: 1.25rem; height: 2px; margin: 4px auto; background: var(--ink); }

.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 0.5rem;
    min-height: 3.25rem;
    padding: 0.8em 1.35em;
    border: 2px solid var(--ink);
    border-radius: 0.25rem;
    font-weight: 700;
    line-height: 1.1;
    text-decoration: none;
    cursor: pointer;
    transition: transform 160ms ease, box-shadow 160ms ease, background 160ms ease;
}
.btn:hover { transform: translate(-2px, -2px); box-shadow: 4px 4px 0 var(--ink); }
.btn:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible, a:focus-visible { outline: 3px solid var(--coral); outline-offset: 3px; }
.btn--primary { background: var(--blue); color: var(--white); }
.btn--coral { background: var(--coral); color: var(--white); }
.btn--paper { background: var(--paper); color: var(--ink); }
.btn--ghost { background: transparent; color: var(--ink); }
.btn--block { width: 100%; }

.eyebrow, .section-kicker, .page-kicker {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    margin: 0 0 1rem;
    color: var(--blue);
    font-family: var(--font-display);
    font-size: 0.78rem;
    font-weight: 800;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}
.eyebrow::before, .section-kicker::before, .page-kicker::before { content: ""; width: 1.5rem; height: 3px; background: var(--coral); }
h1, h2, h3 { font-family: var(--font-display); font-weight: 800; line-height: 1.03; letter-spacing: -0.045em; }
h1 { font-size: clamp(3rem, 7vw, 6.5rem); }
h2 { font-size: clamp(2.1rem, 4.5vw, 4rem); }
h3 { font-size: clamp(1.25rem, 2vw, 1.65rem); }
.section-heading { max-width: 17ch; margin: 0; }
.section-lede { max-width: 60ch; margin: 1.5rem 0 0; color: var(--ink-soft); font-size: clamp(1.05rem, 1vw + 0.75rem, 1.3rem); }
.section--blue .section-lede, .section--ink .section-lede { color: rgba(255,255,255,0.8); }
.section--blue .section-kicker, .section--ink .section-kicker { color: var(--white); }

.hero { position: relative; overflow: hidden; padding-block: clamp(4rem, 9vw, 8rem); border-block-end: 1px solid var(--rule); }
.hero::before {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    opacity: 0.38;
    background-image: linear-gradient(var(--rule) 1px, transparent 1px), linear-gradient(90deg, var(--rule) 1px, transparent 1px);
    background-size: 48px 48px;
    mask-image: linear-gradient(to right, transparent, black 70%);
}
.hero__grid { position: relative; display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(20rem, 0.75fr); align-items: center; gap: clamp(3rem, 7vw, 7rem); }
.hero__title { max-width: 10ch; margin: 0 0 1.5rem; }
.hero__title span { color: var(--blue); }
.hero__lede { max-width: 55ch; margin: 0 0 2rem; color: var(--ink-soft); font-size: clamp(1.1rem, 1vw + 0.8rem, 1.35rem); }
.hero__actions { display: flex; flex-wrap: wrap; gap: 0.75rem; }
.hero__note { margin: 1rem 0 0; color: var(--muted); font-size: 0.9rem; }
.offer-ticket {
    position: relative;
    background: var(--paper);
    border: 2px solid var(--ink);
    border-radius: 0.25rem;
    box-shadow: var(--shadow-offset);
    padding: clamp(1.5rem, 4vw, 2.5rem);
    transform: rotate(1.5deg);
}
.offer-ticket::before { content: "WEBSITE SERVICE / MONTHLY"; display: block; padding-block-end: 0.75rem; border-block-end: 1px dashed var(--rule); color: var(--muted); font-family: var(--font-display); font-size: 0.72rem; font-weight: 800; letter-spacing: 0.12em; }
.offer-ticket__price { display: flex; align-items: flex-start; margin-block: 1.5rem 0.25rem; font-family: var(--font-display); font-weight: 900; line-height: 0.9; }
.offer-ticket__currency { margin-block-start: 0.45rem; font-size: 1.5rem; }
.offer-ticket__amount { font-size: clamp(4.5rem, 9vw, 7rem); letter-spacing: -0.08em; }
.offer-ticket__term { align-self: flex-end; margin-block-end: 0.6rem; color: var(--muted); font-size: 1rem; }
.offer-ticket__summary { margin: 0 0 1.25rem; font-weight: 700; }
.checklist { display: grid; gap: 0.65rem; margin: 0; padding: 1.25rem 0 0; border-block-start: 1px dashed var(--rule); list-style: none; }
.checklist li { display: flex; gap: 0.65rem; }
.checklist li::before { content: "✓"; color: var(--blue); font-weight: 900; }

.channel-strip { border-block: 1px solid var(--rule); background: var(--paper); }
.channel-strip__inner { display: flex; align-items: center; gap: 1.5rem; min-height: 5rem; overflow: hidden; }
.channel-strip__label { flex: 0 0 auto; font-weight: 700; }
.channel-strip__list { display: flex; flex-wrap: wrap; gap: 0.6rem; margin: 0; padding: 0; list-style: none; }
.channel-strip__list li { padding: 0.3rem 0.7rem; border: 1px solid var(--rule); background: var(--bone); color: var(--ink-soft); font-size: 0.86rem; }

.value-layout { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: clamp(3rem, 9vw, 8rem); }
.value-list { margin: 0; padding: 0; border-block-start: 2px solid var(--ink); list-style: none; }
.value-list__item { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding-block: 1.5rem; border-block-end: 1px solid var(--rule); }
.value-list__number { color: var(--coral); font-family: var(--font-display); font-weight: 900; }
.value-list__title { margin: 0 0 0.4rem; }
.value-list__copy { margin: 0; color: var(--ink-soft); }

.included-grid { display: grid; grid-template-columns: 0.75fr 1.25fr; gap: clamp(3rem, 8vw, 7rem); align-items: start; }
.included-ledger { background: var(--paper); color: var(--ink); border: 2px solid var(--ink); box-shadow: 8px 8px 0 rgba(23,33,43,0.25); }
.included-ledger__row { display: grid; grid-template-columns: 1fr auto; gap: 1rem; padding: 1.1rem 1.25rem; border-block-end: 1px solid var(--rule); }
.included-ledger__row:last-child { border-block-end: 0; }
.included-ledger__row strong { font-family: var(--font-display); }
.included-ledger__row span { color: var(--success); font-weight: 700; }
.included-note { margin-block-start: 1.5rem; padding-inline-start: 1rem; border-inline-start: 4px solid var(--coral); color: rgba(255,255,255,0.84); }

.work-sample { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2.5rem, 7vw, 6rem); align-items: center; }
.browser-frame { border: 2px solid var(--ink); background: var(--paper); box-shadow: var(--shadow-offset); }
.browser-frame__bar { display: flex; align-items: center; gap: 0.4rem; height: 2.25rem; padding-inline: 0.75rem; border-block-end: 1px solid var(--rule); }
.browser-frame__dot { width: 0.55rem; aspect-ratio: 1; border-radius: 50%; background: var(--rule); }
.browser-frame img { aspect-ratio: 16 / 10; width: 100%; object-fit: cover; object-position: top; }
.work-sample__facts { display: grid; gap: 0; margin: 1.5rem 0 2rem; padding: 0; border-block-start: 1px solid var(--rule); list-style: none; }
.work-sample__facts li { padding-block: 0.8rem; border-block-end: 1px solid var(--rule); color: var(--ink-soft); }
.work-sample__facts strong { color: var(--ink); }

.process { display: grid; grid-template-columns: repeat(3, 1fr); margin-block-start: 3rem; border: 2px solid var(--ink); background: var(--paper); }
.process__step { padding: 2rem; border-inline-end: 1px solid var(--rule); }
.process__step:last-child { border-inline-end: 0; }
.process__number { color: var(--coral); font-family: var(--font-display); font-size: 2rem; font-weight: 900; }
.process__title { margin: 1rem 0 0.75rem; }
.process__copy { margin: 0; color: var(--ink-soft); }

.cta-layout { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(3rem, 8vw, 7rem); align-items: start; }
.cta-layout__title { max-width: 9ch; margin: 0; }
.contact-lines { display: grid; gap: 0.4rem; margin-block-start: 2rem; }
.contact-lines a { width: fit-content; font-weight: 700; text-decoration-thickness: 2px; text-underline-offset: 4px; }
.lead-form { background: var(--paper); color: var(--ink); border: 2px solid var(--ink); padding: clamp(1.5rem, 4vw, 2.5rem); box-shadow: 8px 8px 0 var(--coral); }
.lead-form__title { margin: 0 0 0.5rem; }
.lead-form__intro { margin: 0 0 1.5rem; color: var(--ink-soft); }
.form-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
.form-field { display: grid; gap: 0.4rem; }
.form-field--full { grid-column: 1 / -1; }
.form-field label { font-size: 0.88rem; font-weight: 700; }
.form-control { width: 100%; min-height: 3.25rem; border: 1px solid #9ca4ab; border-radius: 0; background: var(--white); color: var(--ink); padding: 0.7rem 0.8rem; }
textarea.form-control { min-height: 7rem; resize: vertical; }
.form__hint { margin: 0.8rem 0 0; color: var(--muted); font-size: 0.82rem; }
.form__hint--success { color: var(--success); }
.form__hint--error { color: #9e2919; }
.form__privacy { margin: 0.5rem 0 0; color: var(--muted); font-size: 0.78rem; }
.form__privacy a { text-decoration-thickness: 1px; text-underline-offset: 0.15em; }
.u-honeypot { position: absolute !important; inset-inline-start: -9999px !important; }

.page-hero { padding-block: clamp(4rem, 8vw, 7rem); background: var(--blue); color: var(--white); border-block-end: 8px solid var(--coral); }
.page-hero__grid { display: grid; grid-template-columns: 1fr 0.55fr; gap: 3rem; align-items: end; }
.page-hero__title { max-width: 12ch; margin: 0; font-size: clamp(3rem, 7vw, 6rem); }
.page-hero__lede { max-width: 55ch; margin: 1.5rem 0 0; color: rgba(255,255,255,0.84); font-size: 1.2rem; }
.page-kicker { color: var(--white); }
.page-hero__stamp { justify-self: end; padding: 1rem; border: 2px solid var(--white); font-family: var(--font-display); font-weight: 800; text-align: center; transform: rotate(3deg); }

.story-layout, .pricing-layout, .contact-layout, .industry-layout { display: grid; grid-template-columns: 0.75fr 1.25fr; gap: clamp(3rem, 9vw, 8rem); align-items: start; }
.prose { max-width: 68ch; }
.prose h2 { margin-block: 0 1.5rem; }
.prose h3 { margin-block: 2rem 0.75rem; }
.prose p { color: var(--ink-soft); }
.pull-quote { margin: 2rem 0; padding: 1.5rem; border-inline-start: 6px solid var(--coral); background: var(--coral-pale); font-family: var(--font-display); font-size: 1.35rem; font-weight: 700; }
.note-card { border: 2px solid var(--ink); background: var(--paper); color: var(--ink); padding: 1.5rem; box-shadow: 6px 6px 0 var(--blue); }
.note-card h3 { margin-block-start: 0; }

.price-panel { position: sticky; inset-block-start: 7rem; border: 2px solid var(--ink); background: var(--paper); padding: 2rem; box-shadow: var(--shadow-offset); }
.price-panel__price { margin-block: 1rem; font-family: var(--font-display); font-size: 5rem; font-weight: 900; letter-spacing: -0.08em; line-height: 1; }
.price-panel__price small { color: var(--muted); font-family: var(--font-body); font-size: 1rem; letter-spacing: 0; }
.faq-list { border-block-start: 2px solid var(--ink); }
.faq-item { padding-block: 1.5rem; border-block-end: 1px solid var(--rule); }
.faq-item h3 { margin: 0 0 0.75rem; }
.faq-item p { margin: 0; color: var(--ink-soft); }

.industry-hero { background: var(--coral); }
.feature-table { border-block-start: 2px solid var(--ink); }
.feature-table__row { display: grid; grid-template-columns: 0.65fr 1.35fr; gap: 2rem; padding-block: 1.5rem; border-block-end: 1px solid var(--rule); }
.feature-table__row h3 { margin: 0; }
.feature-table__row p { margin: 0; color: var(--ink-soft); }

.site-footer { padding-block: 4rem 1.5rem; background: var(--ink); color: var(--white); }
.site-footer__grid { display: grid; grid-template-columns: 1.5fr repeat(3, 0.6fr); gap: 3rem; }
.site-footer .brand__name span { color: #8fa9ff; }
.site-footer__about p { max-width: 34ch; color: rgba(255,255,255,0.68); }
.site-footer__heading { margin: 0 0 1rem; font-family: var(--font-display); font-size: 0.78rem; letter-spacing: 0.1em; text-transform: uppercase; }
.site-footer__list { display: grid; gap: 0.55rem; margin: 0; padding: 0; list-style: none; color: rgba(255,255,255,0.72); }
.site-footer__list a { text-decoration: none; }
.site-footer__list a:hover { color: var(--white); }
.site-footer__bar { display: flex; justify-content: space-between; gap: 1rem; width: min(calc(100% - 2rem), var(--container)); margin: 3rem auto 0; padding-block-start: 1.5rem; border-block-start: 1px solid rgba(255,255,255,0.16); color: rgba(255,255,255,0.55); font-size: 0.85rem; }
.site-footer__bar p { margin: 0; }
.site-footer__bar nav { display: flex; gap: 1rem; }
.site-footer__bar a { color: inherit; }

#contact-form, #junk-form { scroll-margin-block-start: 6rem; }

@media (max-width: 64em) {
    .header-cta { display: none; }
    .hero__grid, .value-layout, .included-grid, .work-sample, .cta-layout, .story-layout, .pricing-layout, .contact-layout, .industry-layout { grid-template-columns: 1fr; }
    .hero__title { max-width: 12ch; }
    .offer-ticket { max-width: 31rem; }
    .page-hero__grid { grid-template-columns: 1fr; }
    .page-hero__stamp { justify-self: start; }
    .price-panel { position: static; max-width: 31rem; }
    .site-footer__grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 47.9375em) {
    .site-header__inner { min-height: 4.5rem; }
    .site-nav { position: absolute; inset: 100% 0 auto; display: none; padding: 1rem; background: var(--paper); border-block: 1px solid var(--rule); }
    .site-nav[data-open="true"] { display: block; }
    .site-nav__list { align-items: stretch; flex-direction: column; gap: 0; }
    .site-nav__link { display: block; padding: 0.9rem; border-block-end: 1px solid var(--rule); }
    .nav-toggle { display: block; }
    .hero { padding-block: 4rem; }
    .hero__grid { grid-template-columns: minmax(0, 1fr); gap: 3rem; }
    .hero__title { font-size: clamp(3rem, 15vw, 4.5rem); }
    .channel-strip__inner { align-items: flex-start; flex-direction: column; padding-block: 1rem; }
    .process { grid-template-columns: 1fr; }
    .process__step { border-inline-end: 0; border-block-end: 1px solid var(--rule); }
    .process__step:last-child { border-block-end: 0; }
    .form-grid { grid-template-columns: 1fr; }
    .form-field--full { grid-column: auto; }
    .feature-table__row { grid-template-columns: 1fr; gap: 0.5rem; }
    .site-footer__grid { grid-template-columns: 1fr; }
    .site-footer__bar { align-items: flex-start; flex-direction: column; }
}
@media (prefers-reduced-motion: reduce) {
    *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; }
}